8th Workshop in Interpretive Consumer Research

Knudsen, G. H. (Speaker)

Activity: Talks and presentationsConference presentations

Description

Presented the paper The discourse of Big Data in marketing – ‘scientification’ of marketing research and what should the interpretive community do about it?
Period15. Apr 201517. Apr 2015
Event title8th Workshop in Interpretive Consumer Research: null
Event typeWorkshop
LocationEdinburgh, United Kingdom