5th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation SIG

Liliya Altshuler Oxtorp (Participant)

Activity: Attending an eventConference organisation or participation

Description

Presented first version of the article "Branding Capability of Technology Born Globals", co-authored with Veronika V. Tarnovskaya
Period1. Sep 20103. Sep 2010
Event typeConference
Conference number5
LocationCambridge, United Kingdom

Keywords

  • technology born globals, branding, organisational capability