Willingness to pay for hosting the Tour de France

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Abstract

This paper uses the contingent valuation method to estimate the willingness to pay for hosting the Tour de France start 2022 in Denmark. Using a dichotomous choice format with a one-off tax payment, we estimate a total economic value between €12.8–26.0 million for the 2.788 million Danish households, with €14.7 as our preferred estimate. Spike models reveal that the likelihood of voting in favor of an earmarked tax to retain the Tour de France in Denmark decreases with the physical distance from the route. Moreover, we find a negative effect of living in one of the host municipalities (start or finish of a stage), ceteris paribus. This indicates that if non-use values are higher for residents living in a host municipality, they are offset by the negative externalities associated with hosting.
OriginalsprogEngelsk
Artikelnummer100014
TidsskriftSports Economics Review
Vol/bind3
Antal sider11
ISSN2773-1618
DOI
StatusUdgivet - sep. 2023

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