Who should be encouraged to word-of-mouth to establish relationships between old and new customers? A Study of venturers and opinion leaders in the tourism industry

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedInternational Colloquium in Relationship Marketing - Hamilton, New Zealand
Varighed: 4. dec. 20046. dec. 2004
Konferencens nummer: 12

Konference

KonferenceInternational Colloquium in Relationship Marketing
Nummer12
Land/OmrådeNew Zealand
ByHamilton
Periode04/12/200406/12/2004

Citationsformater