Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedInternational Colloquium in Relationship Marketing - Swansea, Storbritannien
Varighed: 14. sep. 200817. sep. 2008
Konferencens nummer: 16

Konference

KonferenceInternational Colloquium in Relationship Marketing
Nummer16
LandStorbritannien
BySwansea
Periode14/09/200817/09/2008

Citer dette

Horbel, C., & Woratschek, H. (2008). Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. Abstract fra International Colloquium in Relationship Marketing, Swansea, Storbritannien.
Horbel, Chris ; Woratschek, Herbert. / Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. Abstract fra International Colloquium in Relationship Marketing, Swansea, Storbritannien.
@conference{93ceca9e86a14718ae904a0d9ef0067b,
title = "Who can help to market your service?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence",
author = "Chris Horbel and Herbert Woratschek",
year = "2008",
language = "English",
note = "International Colloquium in Relationship Marketing ; Conference date: 14-09-2008 Through 17-09-2008",

}

Horbel, C & Woratschek, H 2008, 'Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence', International Colloquium in Relationship Marketing, Swansea, Storbritannien, 14/09/2008 - 17/09/2008.

Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. / Horbel, Chris; Woratschek, Herbert.

2008. Abstract fra International Colloquium in Relationship Marketing, Swansea, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Who can help to market your service?

T2 - The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2008

Y1 - 2008

M3 - Conference abstract for conference

ER -

Horbel C, Woratschek H. Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. 2008. Abstract fra International Colloquium in Relationship Marketing, Swansea, Storbritannien.