Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedInternational Colloquium in Relationship Marketing - Swansea, Storbritannien
Varighed: 14. sep. 200817. sep. 2008
Konferencens nummer: 16

Konference

KonferenceInternational Colloquium in Relationship Marketing
Nummer16
Land/OmrådeStorbritannien
BySwansea
Periode14/09/200817/09/2008

Citationsformater