Who can help to market your service?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Who can help to market your service? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2008
Status	Udgivet - 2008
Begivenhed	International Colloquium in Relationship Marketing - Swansea, Storbritannien Varighed: 14. sep. 2008 → 17. sep. 2008 Konferencens nummer: 16

Konference	International Colloquium in Relationship Marketing
Nummer	16
Land/Område	Storbritannien
By	Swansea
Periode	14/09/2008 → 17/09/2008

@conference{93ceca9e86a14718ae904a0d9ef0067b,

title = "Who can help to market your service?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence",

author = "Chris Horbel and Herbert Woratschek",

year = "2008",

language = "English",

note = "International Colloquium in Relationship Marketing ; Conference date: 14-09-2008 Through 17-09-2008",

}

2008. Abstract fra International Colloquium in Relationship Marketing, Swansea, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review