When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication

Simon Torp

doi:10.4324/9780203088982

When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication

Bidragets oversatte titel: Når PR og kommunikation møder marketing: Om de organisatoriske udfordringer i forbindelse med implementeringen af integreret kommunikation

Simon Torp

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

Bidragets oversatte titel	Når PR og kommunikation møder marketing: Om de organisatoriske udfordringer i forbindelse med implementeringen af integreret kommunikation
Originalsprog	Engelsk
Titel	Public Relations Cases : International perspectives
Redaktører	Danny Moss, Melanie Powell, Barbara DeSanto
Antal sider	21
Udgivelsessted	London
Forlag	Routledge
Publikationsdato	2010
Udgave	Second edition
Sider	128-148
Kapitel	11
ISBN (Trykt)	978-0-415-77337-9
DOI	https://doi.org/10.4324/9780203088982
Status	Udgivet - 2010

Dokumenter og links

10.4324/9780203088982

SDU link

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Citationsformater

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When PR meets marketing: On the intraorganizational challenges in the implementation of integrated communication. / Torp, Simon.
Public Relations Cases: International perspectives. red. / Danny Moss; Melanie Powell; Barbara DeSanto. Second edition. udg. London: Routledge, 2010. s. 128-148.

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

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