What Drives Private Label Success? A Meta-Analytical Approach

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Paradigm Shifts & Interactions : Proceeding of the 43rd Anuual European Marketing Academy Conference
Redaktører	Enrique Bigné
Forlag	European Marketing Academy
Publikationsdato	2014
ISBN (Elektronisk)	978-84-370-9453-3
Status	Udgivet - 2014
Begivenhed	43rd Annual Conference of the European Marketing Academy: Paradigm Shifts & Interactions - Valencia, Spanien Varighed: 3. jun. 2014 → 6. jun. 2014 http://www.emac2014.eu/

Konference	43rd Annual Conference of the European Marketing Academy
Land/Område	Spanien
By	Valencia
Periode	03/06/2014 → 06/06/2014
Internetadresse	http://www.emac2014.eu/

Dokumenter og links

@inproceedings{1015787d3a7146ff8cdc33c4b434d555,

title = "What Drives Private Label Success? A Meta-Analytical Approach",

author = "Julian Hofmann and Oliver Schnittka and Carsten Erfgen and Katharina Kersten",

year = "2014",

language = "English",

editor = "Enrique Bign{\'e}",

booktitle = "Paradigm Shifts \& Interactions",

publisher = "European Marketing Academy",

note = "43rd annual Conference of the European Marketing Academy ; Conference date: 03-06-2014 Through 06-06-2014",

url = "http://www.emac2014.eu/",

}

Hofmann, J, Schnittka, O, Erfgen, C & Kersten, K 2014, What Drives Private Label Success? A Meta-Analytical Approach. i E Bigné (red.), Paradigm Shifts & Interactions: Proceeding of the 43rd Anuual European Marketing Academy Conference. European Marketing Academy, 43rd Annual Conference of the European Marketing Academy, Valencia, Spanien, 03/06/2014. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

What Drives Private Label Success? A Meta-Analytical Approach. / Hofmann, Julian; Schnittka, Oliver; Erfgen, Carsten et al.
Paradigm Shifts & Interactions: Proceeding of the 43rd Anuual European Marketing Academy Conference. red. / Enrique Bigné. European Marketing Academy, 2014.

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - What Drives Private Label Success? A Meta-Analytical Approach

AU - Hofmann, Julian

AU - Schnittka, Oliver

AU - Erfgen, Carsten

AU - Kersten, Katharina

PY - 2014

Y1 - 2014

M3 - Article in proceedings

BT - Paradigm Shifts & Interactions

A2 - Bigné, Enrique

PB - European Marketing Academy

T2 - 43rd annual Conference of the European Marketing Academy

Y2 - 3 June 2014 through 6 June 2014

ER -