Wer investiert warum? Eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten

Alexander Brem, N. Wassong

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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Resumé

Crowdfunding is gaining importance as an interesting option for financing of start-ups, not only in Germany, but also in other countries. In this context, the question arises which factors determine individual crowdfunding investment decisions, which is also the research subject of this article. To answer this question, two hypothetical case examples of German start-ups were used to create a questionnaire of individual crowdfunding investment decisions. Based on the conceptual model of rational and emotional factors, the quantitative study contains 221 responses. The results show that the product plays an important role in investment decisions, especially when it comes to gender differences. Moreover, personal relationships to the start-up positively influence the investment decision. Limitations as well as implications and further research suggestions are discussed.
OriginalsprogTysk
TidsskriftZfKE - Zeitschrift fur KMU und Entrepreneurship
Vol/bind62
Udgave nummer1
Sider (fra-til)31-55
ISSN1860-4633
StatusUdgivet - 2014

Fingeraftryk

Investing
Investment decision
Start-ups
Financing
Start-up
Conceptual model
Individual factors
Gender differences
Questionnaire
Emotion
Germany
Personal relationships
Factors

Citer dette

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Wer investiert warum? Eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten. / Brem, Alexander; Wassong, N.

I: ZfKE - Zeitschrift fur KMU und Entrepreneurship, Bind 62, Nr. 1, 2014, s. 31-55.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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