Value Co-Creation as Part of an Integrative Vision of Innovation Management

This article shares insights from an attempt to position the value co-creation paradigm within an integrative vision for innovation management research and practices. This positioning is a challenging task as the meaning of the terms “value co-creation” and “integrative” innovation management need to be more fully clarified. We attempt to identify an appropriate plane of conceptual integrity that could be used to describe the innovation management field within the context of its relation to value co-creation.