Using design tools in strategy workshops to co-create viable and value creating business model ideas with relational business-to-business partners

Winie Evers, Kirsten Bonde Sørensen

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

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Resumé

To know how to maintain or restore ongoing performance in a firm, managers need to have deep understanding of their business model and the relations on which it is built (Demil & Lecocq, 2010:243). Connected relationships are enabling the survival and growth of firms, as argued by Hakansson & Snehota (1995), and effective relational participation therefore involves understanding of one’s own and relational partners’ business models, including the value they seek from their network (George and Bock, 2010). But little research focus on how design can reveal dominant mental models and support better relational interaction between firm and its stakeholders, when meeting to co-create viable and value creating business model ideas.
OriginalsprogEngelsk
Publikationsdato4. dec. 2014
Antal sider10
StatusUdgivet - 4. dec. 2014
Begivenhed1st Design Meets Business Conference: Design to Innovate - Syddansk Universitet & Designskolen Kolding, Kolding, Danmark
Varighed: 3. dec. 20144. dec. 2014
Konferencens nummer: 1

Konference

Konference1st Design Meets Business Conference
Nummer1
LokationSyddansk Universitet & Designskolen Kolding
LandDanmark
ByKolding
Periode03/12/201404/12/2014

Citer dette

Evers, W., & Sørensen, K. B. (2014). Using design tools in strategy workshops to co-create viable and value creating business model ideas with relational business-to-business partners. Afhandling præsenteret på 1st Design Meets Business Conference, Kolding, Danmark.
Evers, Winie ; Sørensen, Kirsten Bonde. / Using design tools in strategy workshops to co-create viable and value creating business model ideas with relational business-to-business partners. Afhandling præsenteret på 1st Design Meets Business Conference, Kolding, Danmark.10 s.
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Evers, W & Sørensen, KB 2014, 'Using design tools in strategy workshops to co-create viable and value creating business model ideas with relational business-to-business partners' Paper fremlagt ved 1st Design Meets Business Conference, Kolding, Danmark, 03/12/2014 - 04/12/2014, .

Using design tools in strategy workshops to co-create viable and value creating business model ideas with relational business-to-business partners. / Evers, Winie ; Sørensen, Kirsten Bonde.

2014. Afhandling præsenteret på 1st Design Meets Business Conference, Kolding, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

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AU - Sørensen, Kirsten Bonde

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AB - To know how to maintain or restore ongoing performance in a firm, managers need to have deep understanding of their business model and the relations on which it is built (Demil & Lecocq, 2010:243). Connected relationships are enabling the survival and growth of firms, as argued by Hakansson & Snehota (1995), and effective relational participation therefore involves understanding of one’s own and relational partners’ business models, including the value they seek from their network (George and Bock, 2010). But little research focus on how design can reveal dominant mental models and support better relational interaction between firm and its stakeholders, when meeting to co-create viable and value creating business model ideas.

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Evers W, Sørensen KB. Using design tools in strategy workshops to co-create viable and value creating business model ideas with relational business-to-business partners. 2014. Afhandling præsenteret på 1st Design Meets Business Conference, Kolding, Danmark.