Using a Forensic Research Method for Establishing an Alternative Method for Audience Measurement in Print Advertising

Marcus Schmidt, Niels Krause, Hans Stubbe Solgaard

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

OriginalsprogEngelsk
TidsskriftJournal of Multidisciplinary Research
Vol/bind4
Udgave nummer1
Sider (fra-til)5-20
ISSN1947-2900
StatusUdgivet - 2012

Citer dette

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Using a Forensic Research Method for Establishing an Alternative Method for Audience Measurement in Print Advertising. / Schmidt, Marcus; Krause, Niels; Solgaard, Hans Stubbe.

I: Journal of Multidisciplinary Research, Bind 4, Nr. 1, 2012, s. 5-20.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

TY - JOUR

T1 - Using a Forensic Research Method for Establishing an Alternative Method for Audience Measurement in Print Advertising

AU - Schmidt, Marcus

AU - Krause, Niels

AU - Solgaard, Hans Stubbe

PY - 2012

Y1 - 2012

M3 - Journal article

VL - 4

SP - 5

EP - 20

JO - Journal of Multidisciplinary Research

JF - Journal of Multidisciplinary Research

SN - 1947-2900

IS - 1

ER -