Use of internal communication to market a project which nobody wants

Anna Lund Jepsen; Pernille Eskerod

Use of internal communication to market a project which nobody wants

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Corporate and Marketing Communications as a Strategic Ressource : Response to Contemporary use, Challenges and Criticism
Redaktører	Klement Podnar, Zlatko Jancic
Vol/bind	13
Forlag	Spon press
Publikationsdato	2008
Sider	100-101
ISBN (Trykt)	978-961-235-322-3
Status	Udgivet - 2008
Begivenhed	Corporate and Marketing Communications (CMC) - Ljubljana, Slovenien Varighed: 24. apr. 2008 → 26. apr. 2008 Konferencens nummer: 13

Konference

Konference	Corporate and Marketing Communications (CMC)
Nummer	13
Land/Område	Slovenien
By	Ljubljana
Periode	24/04/2008 → 26/04/2008

Citationsformater

@inproceedings{347af9a0362411dda26c000ea68e967b,

title = "Use of internal communication to market a project which nobody wants",

author = "Jepsen, {Anna Lund} and Pernille Eskerod",

year = "2008",

language = "English",

isbn = "978-961-235-322-3",

volume = "13",

pages = "100--101",

editor = "Klement Podnar and Zlatko Jancic",

booktitle = "Corporate and Marketing Communications as a Strategic Ressource",

publisher = "Spon press",

note = "null ; Conference date: 24-04-2008 Through 26-04-2008",

}

Use of internal communication to market a project which nobody wants. / Jepsen, Anna Lund; Eskerod, Pernille.

Corporate and Marketing Communications as a Strategic Ressource: Response to Contemporary use, Challenges and Criticism. red. / Klement Podnar; Zlatko Jancic. Bind 13 Spon press, 2008. s. 100-101.

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Use of internal communication to market a project which nobody wants

AU - Jepsen, Anna Lund

AU - Eskerod, Pernille

N1 - Conference code: 13

PY - 2008

Y1 - 2008

M3 - Article in proceedings

SN - 978-961-235-322-3

VL - 13

SP - 100

EP - 101

BT - Corporate and Marketing Communications as a Strategic Ressource

A2 - Podnar, Klement

A2 - Jancic, Zlatko

PB - Spon press

Y2 - 24 April 2008 through 26 April 2008

ER -