Understanding Consumer Online Buying Intention: A Conceptual Model Tested on Five Product Categories

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning

Originalsprog	Engelsk
Titel	Communicating with Customers : Trends and Developments
Redaktører	C., red. Veloutsou
Forlag	Athens Institute for Education and Research
Publikationsdato	2003
Sider	117-130
Status	Udgivet - 2003

SDU link

@inbook{3cfe2210ba9a11dc9626000ea68e967b,

title = "Understanding Consumer Online Buying Intention: A Conceptual Model Tested on Five Product Categories",

author = "Jensen, \{Jan M{\o}ller\} and Torben Hansen",

year = "2003",

language = "English",

pages = "117--130",

editor = "Veloutsou, \{C., red.\}",

booktitle = "Communicating with Customers",

publisher = "Athens Institute for Education and Research ",

}

Understanding Consumer Online Buying Intention: A Conceptual Model Tested on Five Product Categories. / Jensen, Jan Møller; Hansen, Torben.
Communicating with Customers: Trends and Developments. red. / C., red. Veloutsou. Athens Institute for Education and Research , 2003. s. 117-130.

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning