Understanding Change in Industry and Business Models: On the Changing Role of Advertising Agencies

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdatosep. 2012
Antal sider17
StatusUdgivet - sep. 2012
BegivenhedThe 28th IMP conference Rome, Italy - Rome, Italien
Varighed: 13. sep. 201215. sep. 2012

Konference

KonferenceThe 28th IMP conference Rome, Italy
LandItalien
ByRome
Periode13/09/201215/09/2012

Emneord

  • Business Models

Citationsformater

Freytag, P., & Clarke, A. H. (2012). Understanding Change in Industry and Business Models: On the Changing Role of Advertising Agencies. Paper præsenteret på The 28th IMP conference Rome, Italy, Rome, Italien.