UMAMI: Understanding Mindsets Across Markets, Internationally

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Abstrakt

In connection to this challenge session “5C: Comprehending Consumers: Computing Complexity of Cultures”, I introduce a new initiative a so called “UMAMI: Understanding Mindsets Across Markets, Internationally”, a four-year project funded by the Danish government. The project combines the existing secondary data such as World Value Survey and European Social Survey, primary data collected via quantitative surveys measuring constructs used in the marketing and tourism sciences, and data available from the Danish tourism industries. The project further employs machine learning technologies for segmenting consumers and predicting segment-specific tourist behaviors. This presentation introduces the objectives and the structure of this four-year project for understanding mindsets of consumers across markets.
OriginalsprogJapansk
Publikationsdato2017
Antal sider3
StatusUdgivet - 2017
Udgivet eksterntJa
BegivenhedThe 31st Annual Conference of the Japanese Society for Artificial Intelligence - Nagoya, Japan
Varighed: 24. maj 201726. maj 2017
Konferencens nummer: 31
https://kaigi.org/jsai/webprogram/2017/index.html

Konference

KonferenceThe 31st Annual Conference of the Japanese Society for Artificial Intelligence
Nummer31
LandJapan
ByNagoya
Periode24/05/201726/05/2017
Internetadresse

Citationsformater

Kano Glückstad, F. (2017). UMAMI: Understanding Mindsets Across Markets, Internationally. Paper præsenteret på The 31st Annual Conference of the Japanese Society for Artificial Intelligence, Nagoya, Japan.