|Titel||The International Encyclopedia of Strategic Communication|
|Redaktører||Robert L. Heath, Winni Johansen|
|Status||Udgivet - 2018|
When new scientific perceptions, understandings, or paradigms arise that fundamentally change or challenge our existing ways of looking at things, they are known as “turns.” In this entry, various different definitions and understandings of the concept of turns are presented. The first and second Copernican turn and the epistemological turn are cited as examples of classical turns, while the linguistic turn, the interpretive turn, the rhetorical turn, the (radical) socio‐cultural turn, the cultural turn, and the strategic turn are presented as examples of more recent turns.