Transformation of Manufacturing Firms to Servitisation Firms: An Ego Network Approach for SMEs

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Abstract

It is crucial for the manufacturing SMEs to reconsider their business strategy in order to be able to launch customer-centric solutions. This ability is associated with a paradigm shift from a product-orientation to service-orientation. One of the major challenges to success in transforming a traditional manufacturing firm to service-oriented firms is the conspicuous lack of publications in this research stream. Applying a case study research approach, this study explores the transformation model for manufacturing SMEs to servitisation firms by adopting a network approach, and reveals the relationship changes of diverse ties during such transformation.
OriginalsprogEngelsk
TitelProceedings of the XXV ISPIM Conference : Innovation for Sustainable Economy and Society
Antal sider15
ForlagLappeenranta University of Technology Press
Publikationsdato8. jun. 2014
ISBN (Elektronisk)978-952-265-591-2
StatusUdgivet - 8. jun. 2014
BegivenhedXXV ISPIM Conference: Innovation for Sustainable Economy & Society - Dublin, Irland
Varighed: 8. jun. 201411. jun. 2014

Konference

KonferenceXXV ISPIM Conference
Land/OmrådeIrland
ByDublin
Periode08/06/201411/06/2014

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