Abstract
It is crucial for the manufacturing SMEs to reconsider their business strategy in order to be able to launch customer-centric solutions. This ability is associated with a paradigm shift from a product-orientation to service-orientation. One of the major challenges to success in transforming a traditional manufacturing firm to service-oriented firms is the conspicuous lack of publications in this research stream. Applying a case study research approach, this study explores the transformation model for manufacturing SMEs to servitisation firms by adopting a network approach, and reveals the relationship changes of diverse ties during such transformation.
| Originalsprog | Engelsk |
|---|---|
| Titel | Proceedings of the XXV ISPIM Conference : Innovation for Sustainable Economy and Society |
| Antal sider | 15 |
| Forlag | Lappeenranta University of Technology Press |
| Publikationsdato | 8. jun. 2014 |
| ISBN (Elektronisk) | 978-952-265-591-2 |
| Status | Udgivet - 8. jun. 2014 |
| Begivenhed | XXV ISPIM Conference: Innovation for Sustainable Economy & Society - Dublin, Irland Varighed: 8. jun. 2014 → 11. jun. 2014 |
Konference
| Konference | XXV ISPIM Conference |
|---|---|
| Land/Område | Irland |
| By | Dublin |
| Periode | 08/06/2014 → 11/06/2014 |
Fingeraftryk
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