Towards Designing Virtual Reality Shopping Environments

Christian Peukert, Fabian Brossok, Jella Pfeiffer, Martin Meißner, Christof Weinhardt

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Resumé

With the steady advances in virtual reality technology, virtual reality shopping environments are predicted to become mainstream applications in the next couple of years. However, it is an open research question how virtual reality shopping environments have to be designed so that customers will quickly adopt them. In this paper, we present preliminary results from an online preference measurement study that uses Paired Comparison-based Preference Measurement to investigate which types of virtual reality specific features and decision support functionalities users require in virtual reality shopping environments.The study examines the design for two different product categories, namely muesli and out-door tents, and tests whether the users’ requirements depend on the respective product category.Our paper presents first empirical results which we will use in the next step within our design process to implement the best evaluated functionality in a running virtual reality shopping environment and test their usability and user experience in a laboratory experiment.
OriginalsprogEngelsk
TitelProceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST)
RedaktørerS. Chatterjee
Antal sider8
Udgivelses stedChennai, India
Publikationsdato2018
ISBN (Trykt)978-3-319-91799-3
StatusUdgivet - 2018
Begivenhed13th International Conference on Design Science Research in Information Systems and Technology - Chennai, Indien
Varighed: 3. jun. 20186. jun. 2018

Konference

Konference13th International Conference on Design Science Research in Information Systems and Technology
LandIndien
ByChennai
Periode03/06/201806/06/2018

Fingeraftryk

Virtual reality
Experiments

Citer dette

Peukert, C., Brossok, F., Pfeiffer, J., Meißner, M., & Weinhardt, C. (2018). Towards Designing Virtual Reality Shopping Environments. I S. Chatterjee (red.), Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST) Chennai, India.
Peukert, Christian ; Brossok, Fabian ; Pfeiffer, Jella ; Meißner, Martin ; Weinhardt, Christof. / Towards Designing Virtual Reality Shopping Environments. Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST). red. / S. Chatterjee. Chennai, India, 2018.
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title = "Towards Designing Virtual Reality Shopping Environments",
abstract = "With the steady advances in virtual reality technology, virtual reality shopping environments are predicted to become mainstream applications in the next couple of years. However, it is an open research question how virtual reality shopping environments have to be designed so that customers will quickly adopt them. In this paper, we present preliminary results from an online preference measurement study that uses Paired Comparison-based Preference Measurement to investigate which types of virtual reality specific features and decision support functionalities users require in virtual reality shopping environments.The study examines the design for two different product categories, namely muesli and out-door tents, and tests whether the users’ requirements depend on the respective product category.Our paper presents first empirical results which we will use in the next step within our design process to implement the best evaluated functionality in a running virtual reality shopping environment and test their usability and user experience in a laboratory experiment.",
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Peukert, C, Brossok, F, Pfeiffer, J, Meißner, M & Weinhardt, C 2018, Towards Designing Virtual Reality Shopping Environments. i S Chatterjee (red.), Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST). Chennai, India, 13th International Conference on Design Science Research in Information Systems and Technology, Chennai, Indien, 03/06/2018.

Towards Designing Virtual Reality Shopping Environments. / Peukert, Christian; Brossok, Fabian; Pfeiffer, Jella; Meißner, Martin ; Weinhardt, Christof.

Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST). red. / S. Chatterjee. Chennai, India, 2018.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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AU - Brossok, Fabian

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AU - Meißner, Martin

AU - Weinhardt, Christof

PY - 2018

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N2 - With the steady advances in virtual reality technology, virtual reality shopping environments are predicted to become mainstream applications in the next couple of years. However, it is an open research question how virtual reality shopping environments have to be designed so that customers will quickly adopt them. In this paper, we present preliminary results from an online preference measurement study that uses Paired Comparison-based Preference Measurement to investigate which types of virtual reality specific features and decision support functionalities users require in virtual reality shopping environments.The study examines the design for two different product categories, namely muesli and out-door tents, and tests whether the users’ requirements depend on the respective product category.Our paper presents first empirical results which we will use in the next step within our design process to implement the best evaluated functionality in a running virtual reality shopping environment and test their usability and user experience in a laboratory experiment.

AB - With the steady advances in virtual reality technology, virtual reality shopping environments are predicted to become mainstream applications in the next couple of years. However, it is an open research question how virtual reality shopping environments have to be designed so that customers will quickly adopt them. In this paper, we present preliminary results from an online preference measurement study that uses Paired Comparison-based Preference Measurement to investigate which types of virtual reality specific features and decision support functionalities users require in virtual reality shopping environments.The study examines the design for two different product categories, namely muesli and out-door tents, and tests whether the users’ requirements depend on the respective product category.Our paper presents first empirical results which we will use in the next step within our design process to implement the best evaluated functionality in a running virtual reality shopping environment and test their usability and user experience in a laboratory experiment.

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KW - Decision Aids

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Peukert C, Brossok F, Pfeiffer J, Meißner M, Weinhardt C. Towards Designing Virtual Reality Shopping Environments. I Chatterjee S, red., Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST). Chennai, India. 2018