Tourist activated networks: Implications for dynamic bundling and en-route recommendations

Florian Zach, Ulrike Gretzel

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

This article discusses tourist-activated networks as a concept to inform technological applications supporting dynamic bundling and en route recommendations. Empirical data were collected from travelers who visited a regional destination in the US and then analyzed with respect to its network structure. The results indicate that the tourist-activated network for the destination is rather sparse and that there are clearly differences in core and peripheral nodes. The findings illustrate the structure of a tourist-activated network and provide implications for technology design and tourism marketing.
OriginalsprogEngelsk
TidsskriftJournal of Travel & Tourism Marketing
Vol/bind13
Udgave nummer3
Sider (fra-til)229–238
Antal sider10
ISSN1054-8408
DOI
StatusUdgivet - 2011

Fingeraftryk

marketing
tourism
recommendation
Tourists
Bundling
Destination
Node
Travellers
Network structure
Empirical data
Tourism marketing

Citer dette

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Tourist activated networks: Implications for dynamic bundling and en-route recommendations. / Zach, Florian; Gretzel, Ulrike.

I: Journal of Travel & Tourism Marketing, Bind 13, Nr. 3, 2011, s. 229–238.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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