They come from near and far

the impact of spatial distance to event location on event attendance motivations

Christian Dragin-Jensen, Oliver Schnittka, Arne Feddersen, Pascal Kottemann, Zeinab Rezvani

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

To best reap the benefits that events provide for host communities and firms, understanding attendance motivations has become a hot topic for researchers and marketers. Most research has focused on tourists’ motivations, with less attention paid to local residents and even less to comparing the two. This paper empirically explores whether spatial distance plays a significant role across five dimensions of event attendance motivations. The findings reveal that the closer an attendee lives to the event location, the more important the dimensions “Socializing,” “Entertainment: Interest in the Event’s Theme,” and “Geographical Location of the Event” become in attending events. Conversely, the farther away an attendee lives from the event location site, the more important the dimension “Loyalty: True Fan of the Event” becomes.

OriginalsprogEngelsk
Artikelnummerforthcoming
TidsskriftScandinavian Journal of Hospitality and Tourism
Vol/bind18
Udgave nummerS1
Sider (fra-til)S87-S100
ISSN1502-2250
DOI
StatusUdgivet - 2018

Fingeraftryk

Attendance
firm
Residents
Tourist motivation
Loyalty
Entertainment
Marketers

Citer dette

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They come from near and far : the impact of spatial distance to event location on event attendance motivations. / Dragin-Jensen, Christian; Schnittka, Oliver; Feddersen, Arne; Kottemann, Pascal; Rezvani, Zeinab.

I: Scandinavian Journal of Hospitality and Tourism, Bind 18, Nr. S1, forthcoming, 2018, s. S87-S100.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

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T2 - the impact of spatial distance to event location on event attendance motivations

AU - Dragin-Jensen, Christian

AU - Schnittka, Oliver

AU - Feddersen, Arne

AU - Kottemann, Pascal

AU - Rezvani, Zeinab

PY - 2018

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N2 - To best reap the benefits that events provide for host communities and firms, understanding attendance motivations has become a hot topic for researchers and marketers. Most research has focused on tourists’ motivations, with less attention paid to local residents and even less to comparing the two. This paper empirically explores whether spatial distance plays a significant role across five dimensions of event attendance motivations. The findings reveal that the closer an attendee lives to the event location, the more important the dimensions “Socializing,” “Entertainment: Interest in the Event’s Theme,” and “Geographical Location of the Event” become in attending events. Conversely, the farther away an attendee lives from the event location site, the more important the dimension “Loyalty: True Fan of the Event” becomes.

AB - To best reap the benefits that events provide for host communities and firms, understanding attendance motivations has become a hot topic for researchers and marketers. Most research has focused on tourists’ motivations, with less attention paid to local residents and even less to comparing the two. This paper empirically explores whether spatial distance plays a significant role across five dimensions of event attendance motivations. The findings reveal that the closer an attendee lives to the event location, the more important the dimensions “Socializing,” “Entertainment: Interest in the Event’s Theme,” and “Geographical Location of the Event” become in attending events. Conversely, the farther away an attendee lives from the event location site, the more important the dimension “Loyalty: True Fan of the Event” becomes.

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