Recent discussions of music listening practices have given priority to the digitalisation of sound and the role of digital music players in changing the form, medium and possibly even the content of listening. While such an emphasis is warranted given the rapid uptake of digital music consumption, it is also the case that vinyl records are currently the fastest growing area of music sales. Moreover, within particular music listening circles, the vinyl record is approached as an auratic object. In this paper, we explore the vinyl's persistence on the market and its rekindled cultural prominence. Using the frameworks of cultural sociology, combined with insights from material culture studies and cultural approaches to consumption within business studies and sociology, we explore the reasons why vinyl records have once again become highly valued objects of cultural consumption. Resisting explanations which focus solely on matters of nostalgia or fetish, we look to the concepts of iconicity, ritual, aura and the sensibility of coolness to explain the paradoxical resurgence of vinyl at the time of the digital revolution.