The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe

Stoyan Tanev, Giacomo Liotta, Andrius Kleismantas

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

This paper is based on an empirical study addressing the value of product-enabled services in top R&D spenders from Canada and Europe. The focus is on product-driven firms for which new service development is particularly challenging. Existing literature on the value attributes of hybrid value offers is mostly conceptual and needs to be further developed through empirical studies. The research sample used in this work consists of 83 product-driven firms that were selected from the list of the top 100 R&D spenders in 2011. Several combinations of keywords linked to different aspects of service value were generated and used to search for their presence online on companies’ websites. Factor analysis was used to identify groups of keyword combinations that were interpreted in terms of specific service value attributes. It was applied separately to the Canadian and the European samples of firms. The results show that the main service value attributes for Canadian firms are: better service effectiveness, higher market share, higher service quality, and customer satisfaction. The service value attributes for the European firms of the sample include, among others, product added-value, product modernization and optimization of customer time and efforts.
OriginalsprogEngelsk
Publikationsdato2014
Antal sider17
StatusUdgivet - 2014
Begivenhed21st International Product Development Management Conference: Innovation Through Engineering, Business & Design - University of Limerick, Limerick, Irland
Varighed: 15. jun. 201417. jun. 2014
Konferencens nummer: 21
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950

Konference

Konference21st International Product Development Management Conference
Nummer21
LokationUniversity of Limerick
LandIrland
ByLimerick
Periode15/06/201417/06/2014
Internetadresse

Fingeraftryk

Canada
Service value
Empirical study
Key words
New service development
Service quality
Market share
Customer satisfaction
Modernization
Factor analysis
Web sites
European firms
Added value

Citer dette

Tanev, S., Liotta, G., & Kleismantas, A. (2014). The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe. Afhandling præsenteret på 21st International Product Development Management Conference, Limerick, Irland.
Tanev, Stoyan ; Liotta, Giacomo ; Kleismantas, Andrius . / The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe. Afhandling præsenteret på 21st International Product Development Management Conference, Limerick, Irland.17 s.
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abstract = "This paper is based on an empirical study addressing the value of product-enabled services in top R&D spenders from Canada and Europe. The focus is on product-driven firms for which new service development is particularly challenging. Existing literature on the value attributes of hybrid value offers is mostly conceptual and needs to be further developed through empirical studies. The research sample used in this work consists of 83 product-driven firms that were selected from the list of the top 100 R&D spenders in 2011. Several combinations of keywords linked to different aspects of service value were generated and used to search for their presence online on companies’ websites. Factor analysis was used to identify groups of keyword combinations that were interpreted in terms of specific service value attributes. It was applied separately to the Canadian and the European samples of firms. The results show that the main service value attributes for Canadian firms are: better service effectiveness, higher market share, higher service quality, and customer satisfaction. The service value attributes for the European firms of the sample include, among others, product added-value, product modernization and optimization of customer time and efforts.",
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Tanev, S, Liotta, G & Kleismantas, A 2014, 'The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe' Paper fremlagt ved 21st International Product Development Management Conference, Limerick, Irland, 15/06/2014 - 17/06/2014, .

The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe. / Tanev, Stoyan; Liotta, Giacomo; Kleismantas, Andrius .

2014. Afhandling præsenteret på 21st International Product Development Management Conference, Limerick, Irland.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe

AU - Tanev, Stoyan

AU - Liotta, Giacomo

AU - Kleismantas, Andrius

PY - 2014

Y1 - 2014

N2 - This paper is based on an empirical study addressing the value of product-enabled services in top R&D spenders from Canada and Europe. The focus is on product-driven firms for which new service development is particularly challenging. Existing literature on the value attributes of hybrid value offers is mostly conceptual and needs to be further developed through empirical studies. The research sample used in this work consists of 83 product-driven firms that were selected from the list of the top 100 R&D spenders in 2011. Several combinations of keywords linked to different aspects of service value were generated and used to search for their presence online on companies’ websites. Factor analysis was used to identify groups of keyword combinations that were interpreted in terms of specific service value attributes. It was applied separately to the Canadian and the European samples of firms. The results show that the main service value attributes for Canadian firms are: better service effectiveness, higher market share, higher service quality, and customer satisfaction. The service value attributes for the European firms of the sample include, among others, product added-value, product modernization and optimization of customer time and efforts.

AB - This paper is based on an empirical study addressing the value of product-enabled services in top R&D spenders from Canada and Europe. The focus is on product-driven firms for which new service development is particularly challenging. Existing literature on the value attributes of hybrid value offers is mostly conceptual and needs to be further developed through empirical studies. The research sample used in this work consists of 83 product-driven firms that were selected from the list of the top 100 R&D spenders in 2011. Several combinations of keywords linked to different aspects of service value were generated and used to search for their presence online on companies’ websites. Factor analysis was used to identify groups of keyword combinations that were interpreted in terms of specific service value attributes. It was applied separately to the Canadian and the European samples of firms. The results show that the main service value attributes for Canadian firms are: better service effectiveness, higher market share, higher service quality, and customer satisfaction. The service value attributes for the European firms of the sample include, among others, product added-value, product modernization and optimization of customer time and efforts.

KW - Product-enabled services

KW - Product service systems

KW - value attributes

KW - web search techniques

KW - principal component analysis

M3 - Paper

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Tanev S, Liotta G, Kleismantas A. The Value of Product-enabled Services in Top R&D Spenders in Canada and Europe. 2014. Afhandling præsenteret på 21st International Product Development Management Conference, Limerick, Irland.