The strategic use of narratives and narrative elements in corporate communication and corporate genres

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskning

Resumé

Narrative, corporate communication, corporate genres
OriginalsprogEngelsk
Publikationsdato2011
Antal sider8
StatusUdgivet - 2011

Citer dette

@conference{5891b77db8e1407188b6ccdb283bbd2d,
title = "The strategic use of narratives and narrative elements in corporate communication and corporate genres",
abstract = "Narrative, corporate communication, corporate genres",
author = "Birgitte Norlyk",
note = "Working with Stories: Narrative as a Meeting Place for Theory, Analysis and Practice. Proceedings from the 2nd EEN Conference, Kolding 2011",
year = "2011",
language = "English",

}

The strategic use of narratives and narrative elements in corporate communication and corporate genres. / Norlyk, Birgitte.

2011.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskning

TY - CONF

T1 - The strategic use of narratives and narrative elements in corporate communication and corporate genres

AU - Norlyk, Birgitte

N1 - Working with Stories: Narrative as a Meeting Place for Theory, Analysis and Practice. Proceedings from the 2nd EEN Conference, Kolding 2011

PY - 2011

Y1 - 2011

N2 - Narrative, corporate communication, corporate genres

AB - Narrative, corporate communication, corporate genres

M3 - Paper

ER -