The Strategic Turn in Communication Science: On the History and Role of Strategy in Communication Science from Ancient Greece Until the Present Day

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OriginalsprogEngelsk
TitelThe Routledge Handbook of Strategic Communication
RedaktørerDerina Holtzhausen, Ansgar Zerfass
UdgivelsesstedNew York
ForlagRoutledge
Publikationsdato2015
Sider34-52
Kapitel3
ISBN (Trykt)978-0-415-53001-9
StatusUdgivet - 2015

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