North-European television drama1 has recently gained success in both national and international markets, especially due to Nordic Noir series, such as Wallander, Forbrydelsen, Lilyhammer, Bron/Broen, and to a certain degree also SKAM (Bondebjerg and Redvall 2015; Jensen et al. 2016). With high audience gures, sales to international markets, and awards, these and other series anticipate success for North-European television. A success in no small measure due to the strength of the ‘Nordic Noir’ label. Traditional public service broadcasters (PSB) - like Norwegian NRK and Danish DR - play an important role in most of these successes, both as producers and as distributors (Hochscherf and Philipsen 2017). They have collaborated with international companies and tried new business-and cross-media-models in order both to reach larger markets and to share the production costs, but also to initiate creative processes together (Sundet in Bakøy et al. 2017).