The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?

Julian Hofmann

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato25. maj 2009
Antal sider6
StatusUdgivet - 25. maj 2009
Begivenhed22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy - Audencia School of Management, Nantes, Frankrig
Varighed: 24. maj 200926. maj 2009

Konference

Konference22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy
LokationAudencia School of Management
Land/OmrådeFrankrig
ByNantes
Periode24/05/200926/05/2009

Citationsformater