The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?

Julian Hofmann

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato25. maj 2009
Antal sider6
StatusUdgivet - 25. maj 2009
Begivenhed22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy - Audencia School of Management, Nantes, Frankrig
Varighed: 24. maj 200926. maj 2009

Konference

Konference22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy
LokationAudencia School of Management
LandFrankrig
ByNantes
Periode24/05/200926/05/2009

Citer dette

Hofmann, J. (2009). The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?. Paper præsenteret på 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, Frankrig.
Hofmann, Julian. / The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?. Paper præsenteret på 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, Frankrig.6 s.
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Hofmann, J 2009, 'The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?', Paper fremlagt ved 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, Frankrig, 24/05/2009 - 26/05/2009.

The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies? / Hofmann, Julian.

2009. Paper præsenteret på 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, Frankrig.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

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Hofmann J. The Role of Stars in the Success of Experiential Products: Do Star Actors Really Drive the Success of Movies?. 2009. Paper præsenteret på 22nd Doctoral Colloquium of the 38th Annual Conference of the European Marketing Academy, Nantes, Frankrig.