The Role of Identification and Co-Creation in the Service-Profit Chain

Chris Horbel, Herbert Woratschek, Bastian Popp

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2010
StatusUdgivet - 2010
Begivenhed39th Annual Conference of the European Marketing Academy - Copenhagen Business School, Copenhagen, Danmark
Varighed: 1. jun. 20104. jun. 2010
Konferencens nummer: 39

Konference

Konference39th Annual Conference of the European Marketing Academy
Nummer39
LokationCopenhagen Business School
LandDanmark
ByCopenhagen
Periode01/06/201004/06/2010

Citer dette

Horbel, C., Woratschek, H., & Popp, B. (2010). The Role of Identification and Co-Creation in the Service-Profit Chain. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.
Horbel, Chris ; Woratschek, Herbert ; Popp, Bastian. / The Role of Identification and Co-Creation in the Service-Profit Chain. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.
@conference{28955186ee6345de831506c7428b11d6,
title = "The Role of Identification and Co-Creation in the Service-Profit Chain",
author = "Chris Horbel and Herbert Woratschek and Bastian Popp",
year = "2010",
language = "English",
note = "39th Annual Conference of the European Marketing Academy ; Conference date: 01-06-2010 Through 04-06-2010",

}

Horbel, C, Woratschek, H & Popp, B 2010, 'The Role of Identification and Co-Creation in the Service-Profit Chain', Paper fremlagt ved 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark, 01/06/2010 - 04/06/2010.

The Role of Identification and Co-Creation in the Service-Profit Chain. / Horbel, Chris; Woratschek, Herbert; Popp, Bastian.

2010. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - The Role of Identification and Co-Creation in the Service-Profit Chain

AU - Horbel, Chris

AU - Woratschek, Herbert

AU - Popp, Bastian

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Horbel C, Woratschek H, Popp B. The Role of Identification and Co-Creation in the Service-Profit Chain. 2010. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.