The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Franziska Völckner, Julian Hofmann

Publikation: Kapitel i bog/rapport/konference-proceedingKapitel i bogForskning

Abstrakt

The authors conducted a meta-analysis of study results on the price-perceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.
OriginalsprogEngelsk
TitelMarketing Strategy : Marketing-mix strategies - distribution strategy and pricing strategy
RedaktørerJohn W. Cardogan
Vol/bindIV
UdgivelsesstedLondon
ForlagSAGE Publications
Publikationsdato2009
Sider300-316
Kapitel71
ISBN (Trykt)9781848601178
StatusUdgivet - 2009
NavnSage library in marketing

Bibliografisk note

Reprint of „Völckner, Franziska und Julian Hofmann (2007): The price-perceived quality relationship: A meta-analytic review and assessment of its determinants, in: Marketing Letters, Vol. 18, Heft 3, S. 181-196.“ with the permission from Marketing Letters published by Springer.

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