The Power to Mobilize: Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior

Jakob Ohme; Claes Holger de Vreese; Erik Albæk

The Power to Mobilize: Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior

Jakob Ohme, Claes Holger de Vreese, Erik Albæk

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Abstrakt

The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.

Originalsprog	Engelsk
Publikationsdato	9. jun. 2016
Status	Udgivet - 9. jun. 2016
Begivenhed	66th Annual Conference of the International Communication Association - Fukuoka , Japan Varighed: 9. jun. 2016 → 13. jun. 2016 Konferencens nummer: 66

Konference

Konference	66th Annual Conference of the International Communication Association
Nummer	66
Land	Japan
By	Fukuoka
Periode	09/06/2016 → 13/06/2016

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1 Organisering af eller deltagelse i konference

66th Annual Conference of the International Communication Association
Jakob Ohme (Deltager)
9. jun. 2016 → 13. jun. 2016
Aktivitet: Deltagelse i faglig begivenhed › Organisering af eller deltagelse i konference

Citationsformater

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title = "The Power to Mobilize: Effects of First-Time Voters{\textquoteright} Political Social-Media Use on Electoral Behavior",

abstract = "The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.",

author = "Jakob Ohme and {de Vreese}, {Claes Holger} and Erik Alb{\ae}k",

year = "2016",

month = jun,

day = "9",

language = "English",

note = "66th Annual Conference of the International Communication Association, ICA Annual Confernece 2016 ; Conference date: 09-06-2016 Through 13-06-2016",

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T1 - The Power to Mobilize

T2 - 66th Annual Conference of the International Communication Association

AU - Ohme, Jakob

AU - de Vreese, Claes Holger

AU - Albæk, Erik

N1 - Conference code: 66

PY - 2016/6/9

Y1 - 2016/6/9

N2 - The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.

AB - The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.

M3 - Paper

Y2 - 9 June 2016 through 13 June 2016

ER -