The Power to Mobilize

Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.
OriginalsprogEngelsk
Publikationsdato9. jun. 2016
StatusUdgivet - 9. jun. 2016
Begivenhed66th Annual Conference of the International Communication Association - Fukuoka , Japan
Varighed: 9. jun. 201613. jun. 2016
Konferencens nummer: 66

Konference

Konference66th Annual Conference of the International Communication Association
Nummer66
LandJapan
ByFukuoka
Periode09/06/201613/06/2016

Fingeraftryk

social media
news
election
campaign

Citer dette

Ohme, J., de Vreese, C. H., & Albæk, E. (2016). The Power to Mobilize: Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior. Afhandling præsenteret på 66th Annual Conference of the International Communication Association, Fukuoka , Japan.
Ohme, Jakob ; de Vreese, Claes Holger ; Albæk, Erik. / The Power to Mobilize : Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior. Afhandling præsenteret på 66th Annual Conference of the International Communication Association, Fukuoka , Japan.
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title = "The Power to Mobilize: Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior",
abstract = "The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.",
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Ohme, J, de Vreese, CH & Albæk, E 2016, 'The Power to Mobilize: Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior' Paper fremlagt ved 66th Annual Conference of the International Communication Association, Fukuoka , Japan, 09/06/2016 - 13/06/2016, .

The Power to Mobilize : Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior. / Ohme, Jakob; de Vreese, Claes Holger; Albæk, Erik.

2016. Afhandling præsenteret på 66th Annual Conference of the International Communication Association, Fukuoka , Japan.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

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AU - de Vreese, Claes Holger

AU - Albæk, Erik

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AB - The first time voters of today grew up completely in a convergent media environment where social media platforms combine formerly distinct media channels; and they increasingly receive political news via these platforms (Mitchell, Gottfried & Matsa, 2015). Little is known so far how this changes their informational behavior in election campaign times, what information young voters actually receive and whether the exposure to campaign related news via social media affects their electoral behavior. Our study therefore examines, using a smartphone-based media diary, how the first time voters of today use social media channels to inform about an upcoming election. To this end, Danish first-time voters (n=364) were surveyed over three weeks leading up to the national election in 2015. Our study indicates that social media platforms are their main information source for campaign news and that such platforms can help to mobilize first-time voters to engage with an upcoming election.

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Ohme J, de Vreese CH, Albæk E. The Power to Mobilize: Effects of First-Time Voters’ Political Social-Media Use on Electoral Behavior. 2016. Afhandling præsenteret på 66th Annual Conference of the International Communication Association, Fukuoka , Japan.