The power of consumers’ sustainable product purchasing

Barbara Seegebarth, Stefanie Sohn, Ann-Kathrin Blankenberg

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 44th Annual Conference of the Academy of Marketing Science
StatusAccepteret/In press - 2020

Citationsformater

Seegebarth, B., Sohn, S., & Blankenberg, A-K. (Accepteret/In press). The power of consumers’ sustainable product purchasing. I Proceedings of the 44th Annual Conference of the Academy of Marketing Science