The Organization of Integrated Communications

Toward Flexible Integration

Lars Thøger Christensen, A. Fuat Firat, Simon Torp

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftEuropean Journal of Marketing
Vol/bind42
Udgave nummer3/4
Sider (fra-til)423-452
Antal sider30
ISSN0309-0566
DOI
StatusUdgivet - 2008

Citer dette

Christensen, Lars Thøger ; Firat, A. Fuat ; Torp, Simon. / The Organization of Integrated Communications : Toward Flexible Integration. I: European Journal of Marketing. 2008 ; Bind 42, Nr. 3/4. s. 423-452.
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The Organization of Integrated Communications : Toward Flexible Integration. / Christensen, Lars Thøger; Firat, A. Fuat; Torp, Simon.

I: European Journal of Marketing, Bind 42, Nr. 3/4, 2008, s. 423-452.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

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T2 - Toward Flexible Integration

AU - Christensen, Lars Thøger

AU - Firat, A. Fuat

AU - Torp, Simon

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EP - 452

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

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