The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty towards Facebook Brand Pages

Chris Horbel, Brad Wilson, Bastian Popp

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelParadigm Shifts & Interactions : Proceeding of the 43rd Anuual European Marketing Academy Conference
RedaktørerEnrique Bigné
ForlagEuropean Marketing Academy
Publikationsdato2014
ISBN (Elektronisk)978-84-370-9453-3
StatusUdgivet - 2014
Begivenhed43rd Annual Conference of the European Marketing Academy: Paradigm Shifts & Interactions - Valencia, Spanien
Varighed: 3. jun. 20146. jun. 2014
http://www.emac2014.eu/

Konference

Konference43rd Annual Conference of the European Marketing Academy
LandSpanien
ByValencia
Periode03/06/201406/06/2014
Internetadresse

Citationsformater