The Market Orientation - Innovation Performance Relationship: The Roles of Absorptive Capacity and Envrionmental Turbulence

Wolfgang Gerstlberger, Alex Pedrosa, Claudia Jasmand

Publikation: Konferencebidrag uden forlag/tidsskriftPosterForskningpeer review

OriginalsprogEngelsk
Publikationsdato15. feb. 2013
Antal sider19
StatusUdgivet - 15. feb. 2013
BegivenhedAMA Winter Marketing Educators' Conference - Caesars Palace, Las Vegas, USA
Varighed: 15. feb. 201317. feb. 2013

Konference

KonferenceAMA Winter Marketing Educators' Conference
LokationCaesars Palace
Land/OmrådeUSA
ByLas Vegas
Periode15/02/201317/02/2013

Citationsformater