The institutionalization of corporate social responsibility within corporate communications: Triggers, strategies and pitfalls

Stefan Wehmeier, Friederike Schultz

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelPaper Euprera 2008
Antal sider29
ForlagEuropean Association for Public Relations Research & Education
Publikationsdato2008
Sider1
StatusUdgivet - 2008
BegivenhedEuropean Public Relations Education and Research Association: Institutionalizing Public Relations and Corporate Communications - Milan, Italien
Varighed: 16. okt. 200818. okt. 2008

Konference

KonferenceEuropean Public Relations Education and Research Association: Institutionalizing Public Relations and Corporate Communications
LandItalien
ByMilan
Periode16/10/200818/10/2008

Citer dette

Wehmeier, S., & Schultz, F. (2008). The institutionalization of corporate social responsibility within corporate communications: Triggers, strategies and pitfalls. I Paper Euprera 2008 (s. 1). European Association for Public Relations Research & Education.
Wehmeier, Stefan ; Schultz, Friederike. / The institutionalization of corporate social responsibility within corporate communications : Triggers, strategies and pitfalls. Paper Euprera 2008. European Association for Public Relations Research & Education, 2008. s. 1
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Wehmeier, S & Schultz, F 2008, The institutionalization of corporate social responsibility within corporate communications: Triggers, strategies and pitfalls. i Paper Euprera 2008. European Association for Public Relations Research & Education, s. 1, European Public Relations Education and Research Association: Institutionalizing Public Relations and Corporate Communications, Milan, Italien, 16/10/2008.

The institutionalization of corporate social responsibility within corporate communications : Triggers, strategies and pitfalls. / Wehmeier, Stefan; Schultz, Friederike.

Paper Euprera 2008. European Association for Public Relations Research & Education, 2008. s. 1.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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AU - Schultz, Friederike

PY - 2008

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KW - Communication Management

KW - Sensemaking

KW - Institutionalization

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Wehmeier S, Schultz F. The institutionalization of corporate social responsibility within corporate communications: Triggers, strategies and pitfalls. I Paper Euprera 2008. European Association for Public Relations Research & Education. 2008. s. 1