The Innovative Role of Art in the Time of the Absence of Myth

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Abstrakt

Much contemporary artistic activity today is related to marketing. The institution of a consumption culture within the domain of arts is not necessarily a good thing for creativity. Subsuming artistic activities to utilitarian ones can create the illusion of providing final answers to open questions and thus reduce the potential of creativity as such. Society cannot only rely on utilitarian activities to innovate and communicate! Innovation and communication do not only concern production and distribution. Community does not rely on marketing alone. Society is more than a market and involves more than economics. The social bond – which also consists of society’s bond to nature – involves and relies on much more than utilitarian activity. The arts have played a central role in the institution and development of society, and for the kind of relation humanity has to nature. At a time when the nature of the social bond and of its relation to nature seems to be quite challenging, it seems important to reflect upon the consequences of a confinement of the arts to market related activities.
In order to do so, one should have a clear understanding of how art, society, nature and utility relate.
OriginalsprogEngelsk
TitelAesthetic Capitalism
RedaktørerEduardo de la Fuente, Peter Murphy
UdgivelsesstedLeiden
ForlagBrill
Publikationsdato2014
Sider174-194
Kapitel9
ISBN (Trykt)9789004235793
StatusUdgivet - 2014

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