The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM

Herbert Woratschek, Chris Horbel, Bastian Popp

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2012
StatusUdgivet - 2012
Begivenhed41st Annual Conference of the European Marketing Academy - ISCTE Business School, Lisbon, Portugal
Varighed: 23. maj 201226. maj 2012

Konference

Konference41st Annual Conference of the European Marketing Academy
LokationISCTE Business School
Land/OmrådePortugal
ByLisbon
Periode23/05/201226/05/2012

Citationsformater