The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM

Bastian Popp, Herbert Woratschek, Chris Horbel

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2011
StatusUdgivet - 2011
BegivenhedInternational Colloquium in Relationship Marketing - Rochester, NY, USA
Varighed: 27. sep. 201130. sep. 2011
Konferencens nummer: 19

Konference

KonferenceInternational Colloquium in Relationship Marketing
Nummer19
Land/OmrådeUSA
ByRochester, NY
Periode27/09/201130/09/2011

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