The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty

Herbert Woratschek, Bastian Popp, Chris Horbel

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2012
Status	Udgivet - 2012
Begivenhed	41st Annual Conference of the European Marketing Academy - ISCTE Business School, Lisbon, Portugal Varighed: 23. maj 2012 → 26. maj 2012

Konference	41st Annual Conference of the European Marketing Academy
Lokation	ISCTE Business School
Land	Portugal
By	Lisbon
Periode	23/05/2012 → 26/05/2012

Woratschek, H., Popp, B., & Horbel, C. (2012). The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty. Paper præsenteret på 41st Annual Conference of the European Marketing Academy, Lisbon, Portugal.

@conference{b390f78bd46542e9b6f098d51ac73596,

title = "The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty",

author = "Herbert Woratschek and Bastian Popp and Chris Horbel",

year = "2012",

language = "English",

note = "41st Annual Conference of the European Marketing Academy ; Conference date: 23-05-2012 Through 26-05-2012",

}