The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty

Herbert Woratschek, Bastian Popp, Chris Horbel

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2012
StatusUdgivet - 2012
Begivenhed41st Annual Conference of the European Marketing Academy - ISCTE Business School, Lisbon, Portugal
Varighed: 23. maj 201226. maj 2012

Konference

Konference41st Annual Conference of the European Marketing Academy
LokationISCTE Business School
LandPortugal
ByLisbon
Periode23/05/201226/05/2012

Citationsformater

Woratschek, H., Popp, B., & Horbel, C. (2012). The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty. Paper præsenteret på 41st Annual Conference of the European Marketing Academy, Lisbon, Portugal.