The Effects of Consumer Ethnocentrism and Country of Origin on Polish Consumers' Evaluation of Foreign Manufactured Products

Flemming Cumberland, Hans Stubbe Solgaard, Anna Maria Nikodemska-Wolowik

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of East - West Business
Vol/bind16
Udgave nummer3
Antal sider44
ISSN1066-9868
StatusUdgivet - 8. nov. 2010

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