@inproceedings{c5d3f0d515824ce5a4725cc3f8327093,
title = "The discourse of Big Data in marketing: {\textquoteleft}scientification{\textquoteright} of marketing research and what should the interpretive community do about it?",
author = "Knudsen, \{Gry H{\o}ngsmark\} and Dannie Kjeldgaard",
year = "2015",
language = "English",
booktitle = "Proceedings of the 8th EIASM Workshop on Interpretive Consumer Research",
publisher = "European Institute for Advanced Studies in Management",
note = "8th Workshop in Interpretive Consumer Research, ICR 2015 ; Conference date: 15-04-2015 Through 17-04-2015",
}