The discourse of Big Data in marketing: ‘scientification’ of marketing research and what should the interpretive community do about it?

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 8th EIASM Workshop on Interpretive Consumer Research
ForlagEuropean Institute for Advanced Studies in Management
Publikationsdato2015
StatusUdgivet - 2015
Begivenhed8th Workshop on Interpretive Consumer Research - Edinburgh, Storbritannien
Varighed: 15. apr. 201517. apr. 2015

Workshop

Workshop8th Workshop on Interpretive Consumer Research
LandStorbritannien
ByEdinburgh
Periode15/04/201517/04/2015

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