The Communicative Labor of CSR-based Branding: Employees as the Embodiment of Brand

Heidi Hansen, Astrid Jensen, Cindie Aaen Maagaard

    Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

    OriginalsprogEngelsk
    TidsskriftJournal of Brand Management
    ISSN1350-231X
    StatusAfsendt - 2021

    Citationsformater