The ‘Businessization’ of Sacred Spheres: Creating Strategic Family Alliances Through Business Planning

Lydia Ottlewski, Johanna Gollnhofer, John Schouten

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Abstract

Marketization reaches even into the most sacred spheres of consumers lives. This triggers a conflict between private and market logics that then consumers need to balance and manage in order to protect private spheres from too much market involvement. However, we find evidence that consumers actively choose the market and rely on market logics for managing their most sacred spheres. Our qualitative interpretive study in the context of the online platform Familyship.org shows how people are applying business planning in order to create and manage family alliances.
OriginalsprogEngelsk
Publikationsdato2019
StatusUdgivet - 2019
Udgivet eksterntJa
BegivenhedConsumer Culture Theory Conference 2019 - Montréal, Canada
Varighed: 17. jul. 201919. jul. 2019

Konference

KonferenceConsumer Culture Theory Conference 2019
Land/OmrådeCanada
ByMontréal
Periode17/07/201919/07/2019

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