Terroir, storytelling and cultural heritage as opportunity for island entrepreneurship

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Abstrakt

This paper explores how entrepreneurs can create opportunities for business in rural island settings. Three cases of food entrepreneurship are examined and it is suggested that opportunities can be created by leveraging the unique localized resources available in rural island settings in persuasive and authentic stories told through and about the products. Similarities and differences between conventional and rural island entrepreneurship are explored.
OriginalsprogEngelsk
Publikationsdato2010
Antal sider21
StatusUdgivet - 2010
Udgivet eksterntJa
BegivenhedNordic Rural Futures: Pressures and Possibilities - , Sverige
Varighed: 3. maj 20105. maj 2010

Konference

KonferenceNordic Rural Futures: Pressures and Possibilities
LandSverige
Periode03/05/201005/05/2010

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