Tell Me Who You Are!: The Effectiveness of Personalising Online Customer Reviews

Tell Me Who You Are! The Effectiveness of Personalising Online Customer Reviews

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Collaboration in Research : Proceedings of the 44th Annual European Marketing Academy Conference
Publikationsdato	2015
Status	Udgivet - 2015
Begivenhed	44th Annual European Marketing Academy Conference: Collaboration in Research - Leuven, Belgien Varighed: 26. maj 2015 → 29. maj 2015

Konference	44th Annual European Marketing Academy Conference
Land/Område	Belgien
By	Leuven
Periode	26/05/2015 → 29/05/2015

@inproceedings{0ada979c2cea4f4781175865ea367506,

title = "Tell Me Who You Are!: The Effectiveness of Personalising Online Customer Reviews",

author = "Bastian Popp and Chris Horbel and Bradley Wilson",

year = "2015",

language = "English",

booktitle = "Collaboration in Research",

note = "44th Annual European Marketing Academy Conference, EMAC ; Conference date: 26-05-2015 Through 29-05-2015",

}