Tell Me Who You Are! The Effectiveness of Personalising Online Customer Reviews

Bastian Popp, Chris Horbel, Bradley Wilson

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelCollaboration in Research : Proceedings of the 44th Annual European Marketing Academy Conference
Publikationsdato2015
StatusUdgivet - 2015
Begivenhed44th Annual European Marketing Academy Conference: Collaboration in Research - Leuven, Belgien
Varighed: 26. maj 201529. maj 2015

Konference

Konference44th Annual European Marketing Academy Conference
LandBelgien
ByLeuven
Periode26/05/201529/05/2015

Citationsformater