Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer

Simon Torp, Tino Bech-Larsen

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

Konference

Konference4th International research days on marketing communications: Marketing Communications in a Hypermodern Society. Arr.: Aarhus School of Business, ASB Centre for Corporate Communication, Denmark and ICN Business School, France in partnership with CEREFIGE Research Center, Nancy University, France.
Periode26/03/200927/03/2009

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