Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer

Simon Torp, Tino Bech-Larsen

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

Konference

Konference4th International research days on marketing communications: Marketing Communications in a Hypermodern Society. Arr.: Aarhus School of Business, ASB Centre for Corporate Communication, Denmark and ICN Business School, France in partnership with CEREFIGE Research Center, Nancy University, France.
Periode26/03/200927/03/2009

Citer dette

Torp, S., & Bech-Larsen, T. (2009). Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer. I Marketing Communications in a Hypermodern Society
Torp, Simon ; Bech-Larsen, Tino. / Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer. Marketing Communications in a Hypermodern Society. 2009.
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title = "Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer",
author = "Simon Torp and Tino Bech-Larsen",
year = "2009",
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Torp, S & Bech-Larsen, T 2009, Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer. i Marketing Communications in a Hypermodern Society. 4th International research days on marketing communications: Marketing Communications in a Hypermodern Society. Arr.: Aarhus School of Business, ASB Centre for Corporate Communication, Denmark and ICN Business School, France in partnership with CEREFIGE Research Center, Nancy University, France., 26/03/2009.

Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer. / Torp, Simon; Bech-Larsen, Tino.

Marketing Communications in a Hypermodern Society. 2009.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

TY - ABST

T1 - Teaching MarCom in the Hypermodern Society: The demise of authority and perceived trustworthiness of a lecturer

AU - Torp, Simon

AU - Bech-Larsen, Tino

PY - 2009

Y1 - 2009

M3 - Conference abstract in proceedings

BT - Marketing Communications in a Hypermodern Society

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