Teaching Case Study: Danfoss in China: How family-owned Danfoss turned China into their second “home-market

Britta Boyd, Svend Hollensen

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Key Learning outcomes of the teaching case study about Danfoss and how China became their second “home-market” will be pointed out. After analysing and discussing of the case study graduate students should have a better understanding of the following:
- The motives behind the choice of the following entry modes: Doing it yourself (represented by the organic growth of TRV - Thermostatic Radiator Valves business in China), Acquisition (represented by the Danfoss acquisition of the Holip drives business in China) and Joint Venture (represented by the Danfoss Sanhua JV in China).
- Possibilities of increasing sales in a market, by increasing the total market (represented by the organic growth of TRV business in China).
- The use of a single- or dual brand strategy in a new growth market (represented by the Danfoss acquisition of the Holip drives business in China).
- The possibilities of complementing competences of two family businesses in a new growth market (represented by the Danfoss Sanhua JV in China).
The teaching note at the end of the case provides four questions with further information on Danfoss and possible answers that the students should be able to discuss after reading the case study.
OriginalsprogEngelsk
TitelIfera 2018 Conference Proceedings : Coping with Disruptions: Family Firm Continuity and Sustainablility in Times of Rapid Change
RedaktørerAnita Van Gils, Ilse Matser, Josip Kotlar
UdgivelsesstedZwolle
Forlagifera
Publikationsdato2018
Sider78
ISBN (Trykt)9789077901922
StatusUdgivet - 2018
BegivenhedIfera Conference 2018: Coping with Disruptions: Family Firm Continuity and Sustainability in Times of Rapid Change - Zwolle, Holland
Varighed: 3. jul. 20186. jul. 2018

Konference

KonferenceIfera Conference 2018
Land/OmrådeHolland
ByZwolle
Periode03/07/201806/07/2018

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