Strengthening the Impact and Value of International Marketing Curriculum outcomes: A Comparative Study of Turkish and European Business Students Perception of coursework and careers

Svend Hollensen, Ercan Gegez, Beverly Venable

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

The purpose of the study was to examine the perceptions of business school students regarding international marketing courses and careers. A comparative study of Turkish and Northern European students' perceptions towards international marketing courses and international marketing careers was conducted. Results of the study indicated significant differences between Turkish and Northern European students regarding their perceptions of international marketing both in terms of course work and careers. Turkish students in this study perceived international courses as being exiting, trendy and providing opportunities leading to better job opportunities and better salaries. In contrast, the Northern European students perceived international marketing courses as a 'natural' requirement for marketing majors and not providing better job opportunities or salaries.
OriginalsprogEngelsk
TidsskriftAcademy of Marketing Studies Journal
Vol/bind14
Udgave nummer1
Sider (fra-til)11-26
Antal sider16
ISSN1095-6298
StatusUdgivet - 2010

Fingeraftryk

Dyk ned i forskningsemnerne om 'Strengthening the Impact and Value of International Marketing Curriculum outcomes: A Comparative Study of Turkish and European Business Students Perception of coursework and careers'. Sammen danner de et unikt fingeraftryk.

Citationsformater